Built an AI-powered mobile app from the ground up, owning product development, brand positioning, and operations from first napkin doodle to launch. Created and directed a global team of primarily women to bring something genuinely innovative to life. Drove the vision, made the roadmap real, and kept every piece moving.

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Owned global communications strategy across product and retention at Ring, leading cross-functional teams spanning design, engineering, product, legal, and executive stakeholders. Managed the end-to-end lifecycle of high-impact campaigns, ensuring flawless alignment across global teams to deliver at scale.

Delivered over $25M in revenue in one year through targeted efforts, representing a $10.4M YoY lift. Increased reach by 272%, engagement by 72%, and subscriber retention by 34%. Spearheaded major launches tied to CES, Super Bowl, and Prime Day.

Developed Ring’s first AI-powered operations system for analyzing customer data to identify behavior patterns and preferences, which directly shaped messaging and drove reactivation. Led the company’s first successful large-scale push notification campaign that reactivated 14K devices in a single day. Penned the brief for a rapid, high-stakes two-factor authentication launch across all devices to millions of users. Built and scaled systems for push, email, and lifecycle communications that became core infrastructure. Executed campaigns at a global scale with speed, accuracy, and measurable results.

Led engagement and retention strategy for Fender Play, helping grow the platform and drive subscriptions. Created targeted lifecycle messaging, personalized product experiences, and engaging educational content that kept players coming back to practice.

Launched a loyalty program and full-funnel automations for Paula’s Choice that drove replenishment, reduced support tickets, and kept customers coming back. Built lifecycle campaigns that boosted engagement, increased repeat purchases, and improved back-end systems while helping more people get the best skin of their lives.

Led multichannel campaigns that combined smart automation with personalized storytelling. One campaign alone generated a $400K YoY revenue lift. Reworked the digital customer journey using data-backed UX and UI updates, which led to a 15% boost in conversions. Also partnered with customer service to ensure that marketing was not just creative but also drove performance.

Organizer and delegate for Bernie Sanders during the 2016 Democratic caucuses, helping lead one of the highest-turnout caucuses in the country. Shaped message strategy, coordinated visibility campaigns, and mobilized volunteers through canvasses, training, and events. Designed and wore handmade themed headpieces that attracted national media coverage. Turned creative visibility into meaningful grassroots engagement and converted on-the-ground momentum into long-term movement-building that still inspires my work today.

Managed global campaigns and crisis comms for Xbox, steering media strategy, launch timelines, and cross-team coordination across Microsoft. Brought press tours to life and led media support for E3, Gamescom, and high-impact keynotes. Landed top-tier coverage through thoughtful storytelling, deep research, and strategic diligence. Made sure every launch delivered real impact, told the right story, and landed on time in every region.

Served as the lead producer for 200+ events at Axis Pioneer Square and Urban Lights Studios. Managed vendors, catering, AV, and onsite teams to deliver unforgettable experiences. Produced everything from gallery shows and weddings to immersive brand activations and commercial shoots. Every detail dialed. Every guest wowed. Every night, one to remember.

Drafted global campaign copy for HUGO’s Red Never Follows, shaping voice and visuals across platforms. As the only native English speaker on the team, I owned brand language and supported production—turning an internship into a key role on a global creative launch.

Fresh out of school with my cat riding shotgun, I did the obvious next step: move to Germany and do business auf Deutsch. Landed at Platoon Kunsthalle, Berlin’s creative underground HQ. Part gallery, part think tank, part nightlife legend, it was the city’s go-to for art, disruption, and big ideas. Wrote bilingual articles, interviewed artists, and shaped narratives that landed brand partnerships. Produced sold-out, profit-generating events that became staples of Berlin’s nightlife. Drew in creatives, celebrities, and cultural tastemakers from around the world.

Graduated with a double major in Business and Germanics, plus minors in Marketing and International Business. Completed a six-year program in just four years. Paid for college doing accents in customer service at Farmers Insurance, executive assistant at Bliss Soaps, and learning e-commerce at the Two in the Shirt fashion warehouse. Studied abroad in South Africa, exploring global economics while sipping the best rooibos of my life.

Fun fact! I graduated high school at 16 in Germany: AP everything, Model UN, varsity track, step team, school plays, marching band colorguard, voted Most Outgoing and was the school mascot.